tomcarroll.org

The opportunity I see (not the only one) in the attention portion of the cognitive economy, resides in the creation of applications that reduce the amount of attention we have to spend doing meaningless or redundant stuff. If you run a business think about how much time a customer has to spend to complete […]

Traditional companies (manufacturers or any one in the classic supply chain) will be faced with competition for their customers attention. A company today strives to spend the majority of its attention on its differentiating value. That means GE doesn’t think how it buys pencils is a differentiating value. The attention that GE wishes […]

I think that the attention economy is best served talking about Attention efficiency.
Attention efficiency is the ratio of useful, valuable, or effective output to the total attention input in any system or systems.
For example, the attention efficiency of television changed a great deal when Tivo arrived on the scene, reducing the required […]