tomcarroll.org

Traditional companies (manufacturers or any one in the classic supply chain) will be faced with competition for their customers attention. A company today strives to spend the majority of its attention on its differentiating value. That means GE doesn’t think how it buys pencils is a differentiating value. The attention that GE wishes […]

I think that the attention economy is best served talking about Attention efficiency.
Attention efficiency is the ratio of useful, valuable, or effective output to the total attention input in any system or systems.
For example, the attention efficiency of television changed a great deal when Tivo arrived on the scene, reducing the required […]

As I think more about the economics of Attention I am struck by the silos. Everyday of my life my attention is disrupted by the constant silo switching. I spend 2 to 2.5 hours per day driving to my place of employment. Today, that time is better spent thanks to my self […]

I have been thinking about the Attention economy and what it means for businesses. I find the idea of a more cooperative value model eludes most traditional businesses. I have had to explain multiple times that the value of an interaction includes more than just the product and the cash payment. There exists around […]

It’s a funny world, serendipity strikes. I was listening to the Gillmor Gang SearchSIG Gang podcast which could have been named the AttentionSIG Gang. The conversation about Gesture Bank and the value of meta-data was very interesting. The idea of Gesture bank as a counterweight to the walled meta-data gardens made me […]