I read Jonathan Schwartz suggested the automobile companies could give cars away free in exchange for a subscription to their telematics service (like On Star). So I thought about the possibilities and there are a boat load. Advertising and product placement (where does Starbucks put the next store) based on attention data gathered from […]
The Automakers new revenue stream
June 8th, 2006 No Comments
Tags: attention · automobiles · Food for Thought · telematics